For recruiters it is good to be in the
forefront when it comes to recruitment trends. Being aware of these trends and
embracing it will change the way you approach, hire and place the
resources/candidates.
Let's take a look at the top 5 staffing industry trends in 2018.
- Social Media Recruiting – Hiring the best resource is the prime goal of every business, and why not, after all it plays a vital role in the successful operation of any company. Social recruitment is in trend, with more and more candidates preferring social media to search their jobs. Posting ads on social media helps you get the right fit because on several platforms you can target the potential based on their location, interest and behavior. Also, even if the targeted person is not interested, there are chances of he/she sharing the job posting with others in their circle. This way recruiters can also enjoy the benefit of cross marketing/cross promotion.
- Mobile Recruiting – With the increase in use of smartphones, your target audience usually prefer accessing everything on mobile, and this everything also includes looking for job opportunities. Mobile is far more convenient option to sit in their comfort zone and explore the jobs they wish to apply for. According to Pew Research Centre, 94% of those who use smartphones have used them to search for a job at some point in their life.
- AI Recruiting – Sometimes recruitment
can be a little too much. In such scenario AI can help. The AI can help
recruiters in administrative tasks like resume sorting, candidate screening,
follow ups and on boarding. It can act as your personal assistant, answering
candidate's query, briefing about company policies and even taking candidates
towards the hiring process.
- Recruitment Marketing - Greg Savage in his blog titled Recruitment is Marketing. Are you ready for that? He stated that: “Any recruitment business model that relies on candidates making proactive applications for jobs is destined to fail.” This means like how to bring in the business branding is important, similarly you have to build a brand presence and attract candidates through various type of advertising.
- Recruiting Contingent Staff – One of the biggest recruiting trends of 2018 is the recruitment of contingent labours. A large number of companies are preferring temporary resource, even at the top levels. In fact companies are also willing to hire boomerang employees – ex-employees. Recruitment Trends are evolving and embracing this change may help you find the best match in the least possible time and cost.